The #BookTokChallenge was held this summer and challenged TikTok users to share what they were reading. Held from June 29-August 31, the hashtag currently has 170 million views and features several creators and a partnership with Barnes & Noble. And at the end of September, TikTok announced a collaboration with Penguin Random House that allows creators to link their favorite books in-app. This feature is currently available in the U.S. and UK. In preparation for compiling this list, a quick scroll through #BookTok unearthed top videos primarily from white creators who focus on books by white authors with mostly white characters. Thanks to TikTok’s algorithm, users can curate their feeds with diverse creators who feature a variety of titles, but the first challenge is finding those creators and actively engaging with their content. It is the hope that looking up some of these titles will introduce you to a new side of #BookTok (if you’re not already there). There’s no doubt that #BookTok is an incredibly useful platform — having given several backlist titles new life and a second chance at The New York Times Best Seller lists. With it, lesser known or new authors also have an equal opportunity to go viral as globally known ones. And it is amazing to see a new generation fall in love with reading, whether they discover a classic or the latest release. Let’s get into the list! Looking for more #BookTok favorites or ways to become part of TikTok’s bookish community? We’ve got you:
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